In Korea, the company is competing against streaming services such as Melon, Genie and FLO, among others. Launched in 2008, Spotify offers over 70 million tracks and 4 billion playlists to its 356 million listeners in 178 markets and has more than a 30 percent of the global market share. "We are thrilled to present Only You and Blend to our listeners and assist them to discover more entertaining ways to appreciate music, as well as share their musical tastes," a spokesperson for Spotify said. These include everything from audio quality and price to music discovery and social features. It will be updated over time based on the users' daily streaming patterns on Spotify. To help you make a better choice between Tidal and Spotify, we’ve summarized all the major differences between them. Discover more music, concerts, videos, and pictures with the largest catalogue online at Last.fm. "Blend" is another personalized feature, which enables two friends to merge their musical tastes into one curated playlist and share the music they love. Listen free to MGMT Kid Born In Space - Single (Kid Born in Space). Spotify's new feature, "Blend" / Courtesy of Spotify "The Only You campaign is part of our broader goal to help users find out something new or unexpected through a personalized experience that only Spotify can deliver," the company said in a statement. And, simply put, some of them are pretty wild. There are six new elements to the Only You campaign. Instead of rounding up your top listens, it looks at how you listen to music.The audio birth chart, for example. Spotify says you can visit a dedicated website ( to get started, but the real experience is in the app. Through this feature, users can create their unique "audio universe." Like Spotify Wrapped, its an in-app experience that analyzes your listening habits. Spotify explained that "Only You" is an in-app experience providing personalized insights and data ― such as "Your Audio Birth Chart," "Your Artist Pairs" and "Your Dream Dinner Party ― for each user. The Swedish company, which started its service in Korea in February, announced Wednesday that it had launched "Only You" and "Blend" on June 2. Music streaming giant Spotify has unveiled two new features to offer users a more innovative music listening and discovery experience. Spotify has launched the new service, "Only You." Courtesy of Spotify
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